About Us

Our Beginnings

Heartland America™ opened its doors back in 1985 with a mission of providing quality goods at affordable prices. As the years have passed, our catalogs have gotten bigger and our customers have repeatedly made us a success. Our list of valued customers is now over 4 million and grows every day. Even though our size has grown, our commitment to our customers has remained.

World-Class Online Service

We have become a world-class Catalog and Digital company providing quality products at value prices. We are proud of the large selection and low prices that have made us famous. Our online showroom not only offers thousands of items to choose from, but also provides a quick and easy way for our customers to shop.

No Middlemen

Only the best names and the best products here! Get your order in a hurry! Heartland America's sophisticated order processing system and on-site warehouse mean you'll receive exactly what you've ordered - fast! With over 70,000 square feet in our warehouse, the chances are that what you order is in stock. We ship over 250,000 packages per year, demonstrating experience that few companies can match.

Heartland America Rated A+ by BBB

Heartland America has been recognized by the Better Business Bureau (BBB) with an A+ rating, the highest possible rating a business can receive. This esteemed accreditation, held by us since April 9, 2021, testifies to our unwavering commitment to customer satisfaction, transparency, and ethical business practices. As we celebrate our 38th year in business, we continue to uphold the standards that have earned us this outstanding recognition. Our team is devoted to providing you with quality goods at affordable prices, embodying the trust and reliability that the BBB and our customers expect of us.

Trustpilot Verified Company

As a recognized Trustpilot Verified Company, Heartland America epitomizes trustworthiness and excellence. Our top-tier rating reflects our dedication to customer trust, openness, and delight. At Heartland America we prioritize delivering outstanding experiences and quality products.

Heartland America Named Newsweek's Top Sites 2023, 2024, and 2025

As one of Newsweek's top sites in 2023, 2024, and 2025, we take pride in providing our customers with an extensive selection of high-quality products at unbeatable prices. With a rich history spanning nearly two decades, we have become a trusted destination for shoppers seeking value, convenience, and exceptional customer service. Whether you're searching for electronics, home goods, apparel, or outdoor gear, our diverse range of products caters to every lifestyle and budget. At Heartland America, we strive to exceed your expectations and make your shopping experience a delight. Join our growing community of satisfied customers and discover why we're a leading destination for smart shoppers across the nation!

Heartland America Top Workplace Award

We're thrilled to share that Heartland America has been recognized as one of Minnesota's Top 200 Workplaces by the Star Tribune for the third year in a row! It's been a team effort, pushing through challenges and always putting our customers first. We believe in creating a thriving workspace where our employees grow and contribute to the excellence we're known for. This award is a testament to our enduring mission—delivering delight through quality, price, and service. A big thank you to our dedicated team and wonderful customers for making this possible!

Best Price Promise

When you buy from Heartland America, you can be sure you're getting the best price! We promise that you won't find a better price on any of our exciting products, whether you buy from our on-line store, or through our catalog. And, if you do happen to see a better price, and it meets our stated requirements, then we'll refund the difference to you in a Heartland America merchandise credit! Here's how it works...

Guaranteed Satisfaction

At Heartland America, our customer's satisfaction is very important to us. If you are not completely satisfied with an item you've purchased from Heartland America, you may return it within 30 days* for a full merchandise refund. Some restrictions may apply. Our customer service representatives are always on duty. For information on Return Authorization, click here or call 1-800-229-2901.

Order with Complete Confidence

Worried about that on-line order you just placed? Ordering is always 100% safe and secure at heartlandamerica.com. Our website is connected directly to our catalog group, providing an experienced team and speedy response to your order. Our fast turnaround and on-site warehouse means that you will have your order as soon as possible. Still concerned? Give our Service Representatives a call at 1-800-229-2901 and they will be more than happy to provide the information you need to feel at ease. Need it yesterday? Call to place your order at 1-800-229-2901 to place a rush order. Heartland America will be glad to ship your order via express air options.

Substitutions and Availability

We reserve the right to substitute merchandise of equal or better quality if the merchandise requested has been sold out. Heartland America shall not be responsible for advertising errors that fall beyond our control.

*Because technological changes occur so rapidly, computer and computer related products like laptops, desktops, printers and accessories carry a 7-Day Satisfaction Guarantee. No returns will be accepted for computers or computer related products after 7 days.

We're Merchandising Experts

The web is filled with companies who offer deals too good to resist. Rest assured, at Heartland America we are merchants who know how to locate great products and offers from around the world. With over 30 years of experience, we have the experience necessary to provide brand names to our customers. We are constantly searching for the newest electronics, highest quality appliances, and comfortable apparel so our customers can be assured of the best selection possible.

Main Street Values

It’s simple — our success is always dependent on the happiness of our customers. It’s why we’re in business, to serve our customers. To deliver a shopping experience that you can’t get anywhere else. One that takes the best parts of a small town main street, the familiar stores, brands and friendly people and delivers it right to your doorstep.

We’re not a huge impersonal warehouse or some far-off store staffed by an algorithm. We're answering phones in person with friendly representatives waiting to take your call and giving you the customer service you deserve. We’re practically neighbors. And that’s how we treat our customers, like our neighbors. We give you good values, on quality products you can actually use.

So don’t be a stranger, Give us a call.